YOU HAVE A LOT TO GAIN
Small business owners who have solid brands and a consistent presence in the digital landscape are uniquely positioned to reach audiences in a way never before possible.
YOUR CONTENT SHOULD BE
CONTENT: MORE THAN SOCIAL MEDIA
Everything is interconnected, and some types of content live better in one place over another. Ask yourself: Would my business survive if Instagram disappeared tomorrow? Social media is only one part of a holistic content strategy.
WANT TO BE TREND-PROOF?
Tune out ever-changing advice like...
"Post 5 Reels/week or else."
"Offer fresh content daily or else."
"Be on TikTok or else."
No. Just no. Knowing the difference between a hot tip and strategic direction is crucial for effective marketing.
AUTHENTICITY:
THE ANTIDOTE TO NOISE
Unless your content strategy is in line with your messaging, it's adding to the noise.
Creating authenticity, and stripping away everything else, attracts your ideal customer and provides meaningful opportunities for them.
HOW DO WE GET THERE?
STEP 1: Kick-Off
We get to know your business, and we create a clear connection between your business goals and content strategy.
STEP 2: Planning
We compile all our research and create a Content Strategy Playbook just for you. The Playbook will become a reference point and inform all future marketing.
STEP 3: Launch
After we're done crafting strategy, it's off to the races. Your Content Manager will be in charge of bringing the plan to life.
Your Content Strategy Playbook defines what we do and why we do it.
It's a dynamic, research-based foundation for all marketing going forward. Its goal is to simplify, clarify, and illuminate our path to holistic content that properly communicates your brand.
It Includes
Brand assessment
Social media audit
Brand pillars
Point of view
Target persona
Competitive analysis
Unique value proposition
Brand personality & tone of voice
A quarterly content launch plan
This becomes your toolkit for your internal team, Hence Marketing, influencers, and brand collaborators to activate campaigns effectively and coherently. But most importantly, it simplifies the complexity of content marketing and of influencing brand perception in the marketplace.
Whether you have a solid vision or you're starting from scratch, the key to successful strategy is deploying expertise and vision.
We have the expertise, and we can create the vision.
LEARN ABOUT CONTENT MANAGEMENT
Save time. Focus on what you do best. Watch your business grow.